John Manicke profile picture wearing a dark grey sweater with a sage green background

I like turning complex ideas into delightful products.

Comfortable navigating ambiguity, evolving strategy, and large-scale transformation. I design for how people actually work, and today that means working alongside AI.

My work sits at the intersection of three things: human-centered design, AI-native product thinking, and the organizational acumen required to ship at scale. Think of it as a Venn diagram where the most interesting and durable products live right in the middle.

I've led UX across complex product ecosystems where AI isn't simply a feature, it's the core interaction model. That means designing for ambiguity, probability, and outputs users can't fully predict, while keeping experiences coherent and trustworthy.

I align Product, Engineering, and Data teams around cohesive experiences, acting as a collaborative partner to product and executive leaders to shape AI product strategy, facilitate ambiguous decisions, and translate emerging capabilities into direction teams can actually execute, while helping organizations build the design culture and operating models needed to move with clarity.

This site reflects projects and initiatives that I've had the privilege to work on with very talented teams. I care deeply about attribution. Everything here was built alongside a thoughtful team of collaborators.

If you’d like to connect, feel free to email me: johnmanicke@gmail.com

I've had some pretty good clients.

logos from Samsung, Starbucks, Toyota, Strategy, ESPN, Home Depot, Mercedes and Shop Rite